Do It Yourself Marketing Tips For Small & Medium Businesses

Nick Kugelman

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Top Stories by Nick Kugelman

After a 1.5 hour discussion with one of my good friends yesterday covering a wide range of topics about life and business, we got on the topic of inbound marketing, and specifically how to you determine the value of the downloadable content on your website. After many rounds of trying to figure out mathematical formulas, conversion ratios, etc. it became clear that the best way to determine the value of your content is to evaluate if your target audience is willing to “Pay” for this content by providing their Contact Information. If you think about it, your website (should) be setup so that it serves its primary goal, and for many this goal is to find interested prospective customers, that are wanting to find out more information about your products and services. Creating compelling content that educates, and informs your target audience about a particular subject i... (more)

Migrating your Forms from Paper to Electronic Format – Don’t forget the Business Logic!

I had an awesome discussion today with a potential client that is interested in converting his current paper based inspection process into electronic format.   He was very enthusiastic about the prospect of getting rid of the mountain of paper in his office.  His enthusiasm got me thinking about not only the benefits of eliminating paper but ALSO the benefits of embedded business logic.   For example:  if an inspection failed he could require that his inspectors collect information about why it failed, capture  a picture of the damage or issue, maybe even record a voice note and ... (more)

MobileFrame Issued Patent for its 100% Code-Free Smart Database

Patented MobileFrame Configurable Mobile Application Platform Eliminates all Coding for Custom Mobile Applications including Smart Database Synchoronzation with Back-Office Enterprise Data. MobileFrame announced today that the United States Patent and Trademark Office has issued U.S. patent number 7,730,097 to MobileFrame for its unique 100% Code Free Smart Database that seamlessly synchronizes data between back-office enterprise systems and distributed mobile devices. MobileFrame’s enterprise mobility system eliminates custom programming through an intuitive, user friendly poin... (more)

Announcing Release of MobileFrame Version 4.7

MobileFrame proudly announces version 4.7 of our enterprise mobility platform. With this version, we have added a series of useful new features including: Database Setup Wizard.  This wizard helps users quickly and easily create a new MobileFrame database and set it up for use.  It will work with any/all databases supported by MobileFrame including SQL, Oracle and DB2 databases. Task Version History.  When you save a task (a mobile application), an automatic backup of that version will be generated and stored in the database.  You can review all versions of your tasks, rollback ... (more)

Web Enabled Marketing - Lesson #1 - Set Up Your Google Alerts

Lesson #1 - Setup your Google Alerts - Google alerts is an essential Internet keyword monitoring service. Here is how it works, fundamentally you indicate what keywords you want to monitor, and select how often you want to be notified if they appear on any page that google indexes. There are a ton of different settings that you can tweak, from the search terms, type (meaning where your content appears), How often you want to be notified, and how you want the content delivered (Hint - I point the majority of my content to my Google Reader Account which I will be covering in a lat... (more)