Do It Yourself Marketing Tips For Small & Medium Businesses

Nick Kugelman

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Top Stories by Nick Kugelman

So maybe you have a new fabulous idea for a Location Based Services (LBS) mobile application. Or, you are looking to migrate or extend your non-mobile Web presence to mobile. Where do you begin and what questions should you ask? Let’s demystify the landscape a little and maybe help frame some of the questions you should ask, before you embark: How Does the Mobile Market Look in April 2011 Confusing in a word. Lets break it down: 1. Hardware – we have had now two years of multiple smart phone releases and recently the launch of tablets; dominated at present by Apples IPad. 2. Software – Smart phones and tablets both incorporate Web browsers and allow the download of native apps, from Apples app store for example 3. Platforms – Android has just become the most popular platform, followed by Symbian (Nokia), Apples IOS, Research In Motion’s (RIM) BlackBerry OS, and Micros... (more)

Sybase in Leaders Quadrant in 2011 Mobile Device Management Software

Sybase, Inc., an SAP company, has been positioned by Gartner, Inc. in the Leaders quadrant in its Magic Quadrant for Mobile Device Management (MDM) Software report, authored by Phillip Redman, John Girard and Leif-Olof Wallin (April 2011) The Gartner report points out that,”by 3Q10, there were more than 30 global smartphone vendors and more than 10 mobile operating-system platforms, although the top four (Apple, Android, RIM and Symbian) control 89% of the total market. Most adopting companies that had previously standardized on a mobile platform (for example, BlackBerry in Nort... (more)

Web Enabled Marketing - Virtual Currency, What Is Your Content Worth?

After a 1.5 hour discussion with one of my good friends yesterday covering a wide range of topics about life and business, we got on the topic of inbound marketing, and specifically how to you determine the value of the downloadable content on your website. After many rounds of trying to figure out mathematical formulas, conversion ratios, etc. it became clear that the best way to determine the value of your content is to evaluate if your target audience is willing to “Pay” for this content by providing their Contact Information. If you think about it, your website (should) be se... (more)

AIM Announces New Board Chairman

AIM, the industry association recognized as the worldwide authority on automatic identification and mobility, has announced the election of Chuck Evanhoe, president, Evanhoe & Associates, as the new chairman of the AIM, Inc. board of directors.  Evanhoe succeeds Dr. Clive Hohberger. As chairman, Evanhoe and the AIM, Inc. board of directors provide the Association with the leadership, guidance, and direction to successfully fulfill its global mission of: Advocating on behalf of its members on policy matters and standards affecting the bar code, RFID and mobile computing industry; ... (more)

RIM rolls out BlackBerry WebWorks SDK 2.0 with PlayBook launch

In tandem with last week’s North American retail release of its BlackBerry PlayBook tablet, Research In Motion (NASDAQ:RIMM) introduced its BlackBerry WebWorks SDK 2.0 for Tablets and Smartphones as well as the final version of its Tablet OS SDK for Adobe AIR, promising developers new tools to streamline and enhance their application projects. BlackBerry WebWorks 2.0 separates JavaScript APIs from the OS–according to RIM, the new architecture makes it easier to modify and expand existing APIs for packaging with WebWorks apps and also simplify the addition of new APIs. The BlackBe... (more)